It is informed by the insights we’ve gleaned from three years of ecosystem research and engagements with large enterprises across industries and geographies. This article aims to help them in that pursuit. Yet many leaders of incumbent companies are still unsure how to define their ecosystem strategies. More than half of the S&P Global 100 companies are already engaged in one or more ecosystems, and in a recent BCG survey of 206 executives in multinational companies, 90% indicated that their companies planned to expand their activities in this field. Given the success of this cohort of startups, as well as the Big Tech ecosystem players now numbered among the world’s most valuable companies, it’s no surprise that ecosystems are high on the strategic agendas of incumbent companies. Read here to examine closely this step-by-step framework for developing a company’s ecosystem strategy.īy Ulrich Pidun, Martin Reeves, and Balázs Zoletnik How can our ecosystem strategy evolve over time?.How can we benefit as an ecosystem contributor?.How can we capture value in our ecosystem?.How can we win against competing ecosystems?.Which role should we play in the ecosystem?.How can we identify viable ecosystem opportunities?.Should we engage in a business ecosystem?.Drawing on insights gleaned from three years of ecosystem research and engagements with large enterprises across industries and geographies, we’ve identified eight fundamental questions that can help them in that pursuit: Given the success of this cohort, as well as the Big Tech ecosystem players now numbered among the world’s most valuable companies, it’s no surprise that ecosystems are high on the strategic agendas of incumbent companies. Since 2015, more than 300 business ecosystem startups have reached unicorn status. Technology, Media, and Telecommunications.
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